House of Fraser, #YourRules


Dutch green energy company Qurrent wanted to make wind turbines both fun and educational.

To achieve this they teamed up with Jora Entertainment to create the concept of a wind turbine theme park, which would also be the world’s first sustainable theme park.

The 7th Chamber was tasked with raising brand awareness by pushing the concept out globally through earned media channels. 


A digital PR campaign was launched to seed the concept on key publications.

We delivered:

  • Campaign mention on Huffington Post Green
  • Coverage on Yahoo! Taiwan, Interesting Engineering, PSFK and Curbed
  • Placement target exceeded by 594%

Coverage on Inhabitat: 



19 placements supported by 100+ earned placements
8K+ organic engagements
377M+ online reach
100+ organic features