The iconic American rum brand, Sailor Jerry, wanted to produce films that tapped into the creative, radical and freethinking ambitions of their audience by creating a collection of badass original content.
Informed by our social listening and research, The 7th Chamber constructed a campaign strategy to reach Sailor Jerry’s designated audience. We enrolled a range of storytellers including cult cooking channel, BBQ Pit Boys, and skateboarding maestros, Richie Jackson and Braydon Szafranski.
5.7% engagement rate
Multiple interests touchpoints
284k Facebook video views
7% engagement rate
8.6k Facebook video likes
"Sailor Jerry's is my new favorite liquor and it immediately reminded me of the good ol UMD days hahaha"
"This made me love Sailor Jerry's and Ritchie Jackson a million times more"
"sailor jerry has got some rad people behind it"
BBQ Pit Boys
108k YouTube video views
4% engagement rate
"Just found more of a reason to like Sailor Jerry."
"I KNEW there was a reason to buy sailor jerry!!"
"Sailor Jerry rules , trad style and great pirate rum"