Brand: Unilever Campaign: Pot Noodle

The objective of the campaign was to maximise the reach of 14 Pot Noodle clips to young UK males via a large scale viral campaign, spanning 9 months, ending in January 2009.

In addition to seeding the content across our portfolio of male focused entertainment sites, all clips were placed on the Kontraband mobile portal. This offered an innovative way to reach a highly connected and engaged audience; going beyond the reach of other seeding agencies.

Results:

Guaranteed views : 990,000
Achieved views : 1,172,292
Mobile Views : 8,486
Coverage : over 350 sites