Brand: Nike Campaign: Cesc Fabregas

The objective of this highly successful campaign was to create maximum buzz during the build up to Nike's promotional satellite and web series, The Cesc Fabregas Show. Nike are the sponsors of Cesc Fabregas, the young & talented Arsenal player.

The campaign structure was to Seed five teaser clips Pre show launch across the web and mobile network, targeting Football blogs and starting conversations around the content in Social networking spaces.

Results:

Guaranteed views : 550,000
Achieved views : 2,281,930
Engagements : 26,745
Coverage : 74 network sites, social profiles & blogs