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• HEAD Djokovic
• Disney Ultimate Band
• Unilever Pot Noodle
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• NHS Teenage Pregnancy
• Kraft Mellow Birds
• Comic Relief Red Nose Day
• British Airways Great Britons

Brand: NHS Campaign: Teenage Pregnancy

Campaign still live. Updated 26 May 2009

The NHS viral was promoted as real video footage of a schoolgirl giving birth in a playground while surrounded by a jeering crowd. It was aimed at raising awareness about teenage pregnancies.

Undoubtedly a controversial campaign, it was banned from YouTube in less than 24 hours. As such it received spectacular coverage in much of the UK press both on and offline and clocked up 1.2 million views in just 7 days into the campaign, plus over 3,000 comments and engagements and growing!