• BrandAlley Flash walk
• Volvo S60
• Nokia N900
• Unilever Pot Noodle
• Nike Cesc Fabregas
• Aston Martin one 77
• Chevrolet Transformers
• MTV Adidas House Party
• HEAD Djokovic
• Kraft Mellow Birds
• Comic Relief Red Nose Day
• NHS Teenage Pregnancy

Brand: Kraft Campaign: Mellow Birds

The campaign, from Kraft, was aimed at a younger consumer group of UK students who are familiar with the milkier varieties of coffee found in the mainstream outlets such as Starbucks and Costa, but who wouldn't normally have heard of the brand or would go out of their way to buy powdered coffee.

Based on awkward 'doorstep moments', when you've walked someone home after a date and want to ask them in for 'a coffee' but don't know how to put it - a cringe factor we've all experienced! The campaign was a test strategy which was targeted specifically to students in Bristol and Birmingham.

The 7th Chamber also drove buzz around the Mellow Bird's Twitter profile and Facebook FanPage - furthering the brand messaging and supporting the on-campus guerrilla marketing activities occurring in Bristol and Birmingham universities.