• Aston Martin one 77
• Nike Cesc Fabregas
• HEAD Djokovic
• Disney Ultimate Band
• Unilever Pot Noodle
• Bugaboo The Stroller
• Chevrolet Transformers
• MTV Adidas House Party
• NHS Teenage Pregnancy
• Kraft Mellow Birds
• Comic Relief Red Nose Day
• British Airways Great Britons

Brand: HEAD Campaign: Djokovic

The German advertising agency Aimaq Rapp Stolle commissioned The 7th Chamber to seed a humorous video for their client, the leading manufacturer of sports equipment, Head. The video was created to complement the press launch of their new SPEED racket, co-designed by the Serbian ace Novak Djokovic, throughout key European territories including UK, Germany, France, Spain and Italy.

The ultimate objective of Head, aside from raising awareness of their new racket, was to change the perception of the brand in the eyes of consumers in an engaging and exciting way.

Massive viral spread was accomplished by generating views on YouTube and territory specific entertainment sites, UGC sites and tennis and lifestyle blogs, helping us to achieve our campaign goals in just 3 weeks of a 6 week campaign. Great creative also helped!