• Aston Martin one 77
• Nike Cesc Fabregas
• HEAD Djokovic
• Disney Ultimate Band
• Unilever Pot Noodle
• Bugaboo The Stroller
• Chevrolet Transformers
• MTV Adidas House Party
• NHS Teenage Pregnancy
• Kraft Mellow Birds
• Comic Relief Red Nose Day
• British Airways Great Britons

Brand: Disney Campaign: Ultimate Band

London based communications agency Neon appointed The 7th Chamber to help promote the launch of Disney Interactive Studios game, Ultimate Band. The rock band simulation game is aimed at a youth audience and sits on the Nintendo Wii and DS platforms.

The 7th Chamber put together a package revolving around a bespoke Ultimate Band MySpace profile and seeding initiative through the target territories of UK, Spain & Germany. From within this profile we recruited friends with appropriate ages & interests, encouraging them to visit the experience. This developed a community around the product and doubled as the platform from which to run competitions and communicate with their new fans

In addition to this activity we seeded local language videos to the relevant territories as well as achieving clip embeds and editorial coverage on a number of high profile blogs within each territory.