Brand: Comic Relief Campaign: Red Nose Day
To maximise views of the 2009 'Brand Relief' clip through the 7th Chamber network, YouTube & across the social networks, increasing awareness and also monitor and record online buzz around Red Nose Day - all in the 5 days leading up to the televised event!
The event has since been described by the BBC as "the most successful fundraising event in British history".
Results:
Guaranteed views : N/AAchieved views : 429,981
Engagements : 6,693
Coverage : 25 sites, social profiles and blogs