• Aston Martin one 77
• Nike Cesc Fabregas
• HEAD Djokovic
• Disney Ultimate Band
• Unilever Pot Noodle
• Bugaboo The Stroller
• Chevrolet Transformers
• MTV Adidas House Party
• NHS Teenage Pregnancy
• Kraft Mellow Birds
• Comic Relief Red Nose Day
• British Airways Great Britons

Brand: Chevrolet Campaign: Transformers

Amsterdam Worldwide commissioned The 7th Chamber to seed and promote Chevrolet's Transformer viral, a pastiche of one of their competitors more well known television ads. The tag line of the campaign being 'Get Real'.

The client wanted a territory targeted campaign, aimed predominantly at the UK, Italy, Germany, Russian Federation, The Netherlands, Spain, Turkey, Ukraine, Hungary, Czech Republic and France, plus a strong presence on YouTube. Our seeding strategy helped achieve YouTube's 'Most viewed' for a day, plus awards for Top Rated in Autos and Vehicles, Most Discussed in Autos and Vehicles and Most responded to in Autos and Vehicles.

Demonstrating the viral nature of the creative, the content also achieved YouTube Awards in Japan, Hong Kong, Korea, Brazil, Canada and Australia.