Brand: British Airways Campaign: Great Britons

BA launched the campaign to promote British talent as part of its London 2012 sponsorship. Areas included Sport, Fashion, Design, Engineering, Science and Art.

The 7th Chamber reached out to it's blogger network, over-delivering on all guaranteed placements.

Results:

Guaranteed views : 10,000
Achieved views : 21,012
Click Throughs : 21,012
Coverage : 19 blogs and sites