Brand: Aston Martin Campaign: one 77

The overall campaign objective was to create buzz around the launch of Aston Martin's unique one-77 within the US on-line design and arts community and position the marque as a 'piece of art' and a brand vessel for Aston Martin.

The location of the campaign videos and structure of the blog editorial was top of the client's list of priorities so complete transparency was a critical component.

The 7th Chamber guaranteed a minimum of 75k highly targeted views from relevant and influential blogs, and achieved coverage in popular culture and design blogs including:
JoshSpear.com
Coolhunting.com
Notcot.com
Behance.net

Results:

Guaranteed views : 75,000
Achieved views : 224,643
Engagements : 1,283
Coverage : 10 popular and influential blogs