With over four million people displaced from Syria, a huge number of children there are missing out on education. Samir, Abdulrahman and Mohammed, young Syrian brothers, arrived in Lebanon as refugees four years ago.
A World At School’s film explores their story and talent for rap music. This video-driven campaign’s vital message is that every child has potential but it cannot be realised without schooling.
The 7th Chamber were charged with reaching existing and new supporters of A World At School to join the #UpForSchool movement. Using social media, outreach and highly targeted promotion, our goal was to raise awareness of the charity’s cause, generate engagements around the video and encourage signatures of a supporting petition.
Partnering with key publications and influencers across four English-speaking territories, an approach was created to achieve the maximum level of exposure. The campaign was further supported by strategic direction and copywriting for A World At School’s own social media channels.
125,824 video views
29 editorial placements
47.8M potential reach
1.9M social impressions
Placements with key media partners and social media influencers
Syria’s Young Talent:
Influencer video. AreWeKuKuNow: