Here is Why You Should Ditch Photos for Text Posts on Social Media

Here is Why You Should Ditch Photos for Text Posts on Social Media

Research shows how images make information more digestible, but many forget about the importance of the actual copy which still matters...more than you think.

The tendency towards overloaded designs that distract and slow down audiences can undermine a post’s intention.

No doubt, visuals can help grab attention and give your post personality, but in most cases it’s the actual text that communicates facts and data.  

We analysed a half dozen brands’ Instagram profiles that publish both type and photo posts to really drive home this idea and here are the results: