House of Fraser, #YourRules

BRIEF

After successful brand and product launches in the Summer, New Balance Football launched two fierce new colourways for both Visaro and Furon football boots in November 2015.

Tech videos were released for both models showcasing how each supports players who either ‘Make Chances’ or ‘Take Chances’ on the pitch.

The 7th Chamber was brought in to spread the news of the colourways to football-obsessed youth globally via online influencers. 


CAMPAIGN

Several high profile vloggers were recruited to run competitions for signed boots alongside a global outreach campaign. 

We delivered:

99,412 engagements
53 editorial and social media placements
232,351 views
500,000+ organic views on football vlogger content

Overall impact:

5M editorial and social reach
700% target social engagements delivered
25,000+ competition entries for signed boots

Furon video:
https://www.youtube.com/watch?v=MNeGqvfZfHM

Visaro video:
https://www.youtube.com/watch?v=NO22MtJefhg

Influencer video. Spencer FC:
https://www.youtube.com/watch?v=LHG0ZaAqgHo

Influencer video. Hughwizzy:
https://www.youtube.com/watch?v=p_yVQPby1Y0