Check out these top 20 quotes from social marketing gurus, advertisers and psychologists that will help inspire your digital marketing strategy in 2017.

Why social media?

Social media is changing the way we communicate and the way we are percieved, both positively and negatively. Amy Jo Martin

Use social media as an idea generator, trend mapper and strategic compass for your online ventures. Paul Barron

Connect with people

Don't build links. Build relationships. Rand Fishkin

There is no more B2B or B2C. It's H2H: Human to Human. Bryan Kramer

Don't use social media to impress people; use it to impact people. Dave Willis

Social media is about depth, not width. It's not how many you reach, but how many you connect with. Gary Vaynerchuk

Tell your followers a story

Those who tell stories rule society. Plato

Stories are how we remember; we tend to forget lists and bullet points. Robert McKee

People are looking for connection. Tell a good enough story about your brand and people will not only get invested, they'll want to buy from you. John Michael Morgan

If marketing is more like storytelling, we can count on more engagement from potential customers. Ardath Albee

Make them fall in love with your story and share it

Marketing used to be creating a myth and selling it. Now it's finding a truth and sharing it. Marc Mathieu

By giving people the power to share, we're making the world more transparent. Mark Zuckerberg

When people share content, it creates advocacy. It affects purchasing decisions. Mark Schaefer

People trust people more than they trust institutions. Joe Chernov

The best advertising is done by satisfied customers. Philip Kotler

Make them feel good

Make the customer the star of the show. Scott McKain

People will forget what you said, people will forget what you did, but people will never forget you you made them feel. Maya Angelou

Good marketing makes the company look smart. Great marketing makes the customer feel smart. Joe Chernov

Get feedback and iterate

Your most unhappy customers are your greatest source of learning. Bill Gates

Make it simple. Make it memorable. Make it inviting. Make it fun to read. Leo Burnett