To reach target audiences, the marketing industry today has to be adaptive and thus make the most of social media as a tool for connecting brands with consumers. Here comes in handy Influencer Marketing as a type of marketing where you pinpoint key leaders in the niche market - and drive the right content to target audience through them.
In this post, we compiled a few stats to prove with data how great Influencer Marketing can turn out to be for your brand.
Ever heard of PewDiePie? How about Zoella? Between them these so-called “influencers” command over 100m subscribers across myriad social media platforms. City A.M. interviewed our own Pete Longhurst about the evolution of influencer marketing.
By Elliott Haworth, business features writer at City A.M, covering marketing, data and small business.
Have you ever thought through the reasons why you share content? And more importantly, have you thought through how you can craft calls-to-action that get people sharing your content? First a few findings around how people interact with content:
If you’re looking to maximise impact of your well crafted videos and images on social, we’ve packaged up a handful of tips to consider.
Your thumbnail has to speak to people. You want images that highlight your message. Doesn’t hurt if they are also original, unique and have a single focal point.
It is also important to consider the right size, format and percentage of text. Ensure you know the correct sizes for all your planned social channels, ensure visuals are sharp and all text is legible.
With Euro 2016 kicking off imminently, excitement is reaching fever pitch.
After indexing millions of social media posts from ten sample countries, The 7th Chamber is proud to present an exclusive insight into the online audience of the continent's gigantic festival of football.
Research shows how images make information more digestible, but many forget about the importance of the actual copy which still matters...more than you think.
The tendency towards overloaded designs that distract and slow down audiences can undermine a post’s intention.
No doubt, visuals can help grab attention and give your post personality, but in most cases it’s the actual text that communicates facts and data.
We analysed a half dozen brands’ Instagram profiles that publish both type and photo posts to really drive home this idea and here are the results: