HERE'S WHY YOU SHOULD DITCH PHOTOS FOR TEXT POSTS ON SOCIAL MEDIA

HERE'S WHY YOU SHOULD DITCH PHOTOS FOR TEXT POSTS ON SOCIAL MEDIA

Research shows how images make information more digestible, but many forget about the importance of the actual copy which still matters...more than you think.

The tendency towards overloaded designs that distract and slow down audiences can undermine a post’s intention.

No doubt, visuals can help grab attention and give your post personality, but in most cases it’s the actual text that communicates facts and data.  

We analysed a half dozen brands’ Instagram profiles that publish both type and photo posts to really drive home this idea and here are the results:

EURO 2016 - FANS GET SOCIAL

EURO 2016 - FANS GET SOCIAL

With Euro 2016 kicking off imminently, excitement is reaching fever pitch. 

After indexing millions of social media posts from ten sample countries, The 7th Chamber is proud to present an exclusive insight into the online audience of the continent's gigantic festival of football.