P. Viddy

It seems like yesterday I made my weekly trip to the iPhone app store and stumbled across a new app with 35 odd reviews, that app was called ‘Instagram’, and what an amazing app it is. It transformed any ordinary iPhone photograph into a thing of visual beauty with the added bonus of being able to share your creation across social networks. Instagram is the perfect example of how Social Media can be integrated into creative pursuits such as photography and give everyone the impression that you know just how to capture the perfect shot.

As the $1bn Instagram sale to Facebook snowball begins to slow, it seems another contender has emerged with a similar formula for success, it’s called ‘Viddy’ and you may have heard about it. Viddy uses the same filter type system that Instagram made popular and allows users to upload their video content straight onto their Facebook, Twitter or YouTube page. The app is being backed by celebs such as Will Smith and Jay-Z, alongside this was the news that Zuckerberg himself signed up, that turned a few heads.

Viddy could well be the next big thing to become snapped up on the social media market, maybe MySpace could make a comeback, who am I kidding, this could never happen. Regardless I am sure Viddy will be a vital part of any smartphone owners life within the next few. It’s simple, fun and gives everyone the chance to gain more ‘Likes’ because you slapped a preset filter over some raw footage that you shot of your baby crying or fat auntie falling over.

The app already has an estimated worth of $200 million and has only been operational for 1 year, that’s a pretty impressive startup. It’s the kind of app I can see Apple snapping up to add to their own devices, one thing is for sure, it’s not an app I would want to hide, like I wish I could do with Newsstand.

I wonder if P. Diddy has Viddy, he could get all giddy filming his kiddy…

…That was random…

…Sorry, I was thinking aloud.

And now…a video, which contains bad language but regardless of this is hilariously funny.