Click, Comment And Share

It’s not enough to just post engaging, informative content. There is, after all, a reason why publications like The Guardian and Mashable award their frequent commenters with the accolade of ‘top commentor’ – whatever that means. Comments mean engagement. Engagement means more shares, and more shares mean increasing your readership. Huzzah!

And now, Google want in. Because Google+ was such a rip roaring success(!), the search engine giant are introducing a new comment platform for website owners, allowing them to fully index EVERYTHING you say about ANYTHING. They’ve already got your Facebook comments. And now they’re coming for the rest of ye!

This is just one of many of Google’s developments in the social space – a commenting platform is but the tip of a great big Google iceberg. And admittedly, there are flaws with Facebook’s current comment platform service – if Google were to add a more streamlined service to their arsenal, their abject failure to make Google+ a service worth using would perhaps be forgotten. Well, not quite. But you know what I mean.