Agent Provocateur
Paz De La Huerta
When the 7th Chamber were commissioned to seed luxury lingerie brand Agent Provocateur’s new campaign, there was an air of anticipation around the content, owing to AP’s track record of producing compelling video. Luckily, they did not fail to deliver.
Featuring Boardwalk Empire star Paz De La Huerta, the series of 2 videos followed the glamorous actress around a whirlwind array of parties, with De La Huerta offering titillating glimpses of the 2011 A/W Agent Provocateur collection to the assembled paparazzi. The result was a sexy, seductive success story for the 7th Chamber, with the videos receiving a huge amount of international press coverage, securing 45 Tier A placements from a variety of well known publications including Grazia, GQ, Harpers Bazaar, The Huffington Post, Handbag and The Daily Mirror. The people demanded to see Paz, and the 7th Chamber made sure each and everyone of them did.
See Part 1 here.
See Part 2 here.
Catergories: Agent Provocateur, Brand, Case Studies, FMCG, Industry, Prestige Tags:
