Brand Alley

Oxford Circus Flashwalk

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Launch – Oxford Circus Flashwalk

Directed and produced by our in-house team, this viral clip was a home cooked success for The 7th Chamber, successfully driving 18 – 45 year old women from both Western and Eastern Europe via Facebook, Twitter and selected fashion blogs to this unprecedented first – a ‘flashwalk’ in London’s busy Oxford Circus.

360,000 views, (Guaranteed 120k), mass media in national press coverage, 78 YouTube honours in just 3 weeks, increased sales by 20%.

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