With Nike releasing ‘The Cesc Fabregas Show’, a web series based around the talismanic Arsenal midfielder, The 7th Chamber was once again commissioned to create maximum buzz around both the player and the show targeting both web and smartphone users across social media networks and selected football blogs with the release of 5 ‘teaser’ clips. Sparking debate and positive comments in UK based males aged between 18 and 35 proved no problem in the wake of another highly successful campaign for The 7th Chamber.