Gucci

Gucci Guilty

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Directed by Frank Miller (of Sin City and Death Proof fame), the new Gucci Guilty campaign aimed to generate global online awareness of their latest perfume. It targeted women between the ages of 18 – 30 in the UK, Germany, Italy, the US and Asia via blogs, Facebook and Youtube.

710,000 views (vs target of 250,000), increased Gucci’s Facebook friends (Likes) by 750,000, 267 blogs featured content, 6,212 Tweets, 456 YouTube ratings, 609 Favourites, 322 Honours.

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